@pockets, I don't think the HsJ is trying to compete with the sole purpose backpacking packs from mainstream companies, but rather it is more of a crossover pack. For a general travel pack that can also work for backpacking trips, it fills a niche. While I own ULA and Osprey packs, I would not likely travel with them overseas to stay in hotels, since they look a bit more rough around the edges.
What you are getting with the HsJ that one doesn't get with some of the other manufacturers is a lifetime warranty and some extra organizational options by having the U shaped main compartment opening. And it is less tiring to carry all day than an aeronaut (for me at least) given the hip belt frame sheet / stay.
If a bag is going to ONLY be used for one dedicated purpose, it likely makes sense to buy a bag dedicated to that specific purpose. For example, if someone only plans to do business travel, an aeronaut, western flyer, or Tristar might make the most sense in the Tom Bihn lineup. But if someone wants to do combined types of travel, this is a bag that simply gives options. And even for business travelers, this bag does have the advantage of a padded hip belt to carry weight more easily. IMHO

A person's decision about whether to make the investment in this sort of pack will likely be governed by the current bags they have that will cover their range of intended scenarios.
Just my two cents.
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