We’ve figured out a way that we can give you first 24 hour access to the February pre-order/debut — if you are subscribed to our email newsletter and you have a TOM BIHN website account, we can tag you so that you can view a product page and able to purchase an item when the general public can’t (yet.) Folks who aren’t subscribed/logged in would see the product page with a message of “Available to order on _____”.
To test whether this works and you’re able to see things the general public can’t — like the first photo of Taiga 200d / 400d — try this:
1. For this to work, you need to be a newsletter subscriber. If you aren’t a subscriber yet, sign up and try the below in 1-2 minutes.
2. Log into your TOM BIHN website account.
3. Go to the Guide’s Edition Paragon page and refresh; where the text blurb with the date estimate above the Add to Basket/Wish List buttons used to be will be the Taiga image.
In response to the last debut, some of you asked us to come up with ways to make debuts/pre-orders a less rushed or stressful experience. This is one of the solutions of several solutions we’ve come up with that we could implement for the February debut that we *hope* will help — it’s really about getting clever and implementing several solutions that, altogether, would hopefully make debuts more chill. So, test it out as outlined above, and let me know if it makes sense and works for you — I think my main concern is that the instructions make sense and everyone’s able to see the secret first access info. We’d present this in a more succinct way in the next newsletter, I just wanted to share more of the details with all of you. And if you don’t want to test this but still see Taiga… fair enough! I’ll post the picture here later this evening
The 24 hour first access idea/solution doesn’t magically transform us from a company of 47 people who sew everything ourselves in Seattle into a larger company that can turn on the spigot of a mega-manufacturing facility — what we hope it’ll achieve is this:
After the first 24 hour access is over, we can begin the production process for the bags ordered within that window. That means we’ll be six days ahead of things and you’ll get your bags that many days more quickly.
We hope it will have a small but potentially meaningful impact in regards to reducing how quickly bags sell out. It’s not like the newsletter is some secret thing and we’re of course encouraging folks to sign up, but despite that, we do think it will could make a difference. Or, at least we hope it will!
In addition to the first 24 hour access idea, we’re ready to shift allocated pre-order inventory (example: reduce quantities on less popular bags and increase quantities on more popular bags) and, if the first pre-order date (example: “Ships mid-April”) sells out we’ll immediately offer a second pre-order with a farther-out date so folks can at least place orders if they’d like. The one exception to this is if we sell out of colors or fabrics and can’t increase pre-orderable inventory because of that. For the February debut, we’ve decided to allocate the majority of the limited edition 200d Halcyon colors to the Design Lab Packing Cube Shoulder Bag and the Side Effect in order to do what we can to prevent them from selling out too quickly.
Questions? Feel free to ask!
To test whether this works and you’re able to see things the general public can’t — like the first photo of Taiga 200d / 400d — try this:
1. For this to work, you need to be a newsletter subscriber. If you aren’t a subscriber yet, sign up and try the below in 1-2 minutes.
2. Log into your TOM BIHN website account.
3. Go to the Guide’s Edition Paragon page and refresh; where the text blurb with the date estimate above the Add to Basket/Wish List buttons used to be will be the Taiga image.
In response to the last debut, some of you asked us to come up with ways to make debuts/pre-orders a less rushed or stressful experience. This is one of the solutions of several solutions we’ve come up with that we could implement for the February debut that we *hope* will help — it’s really about getting clever and implementing several solutions that, altogether, would hopefully make debuts more chill. So, test it out as outlined above, and let me know if it makes sense and works for you — I think my main concern is that the instructions make sense and everyone’s able to see the secret first access info. We’d present this in a more succinct way in the next newsletter, I just wanted to share more of the details with all of you. And if you don’t want to test this but still see Taiga… fair enough! I’ll post the picture here later this evening
The 24 hour first access idea/solution doesn’t magically transform us from a company of 47 people who sew everything ourselves in Seattle into a larger company that can turn on the spigot of a mega-manufacturing facility — what we hope it’ll achieve is this:
After the first 24 hour access is over, we can begin the production process for the bags ordered within that window. That means we’ll be six days ahead of things and you’ll get your bags that many days more quickly.
We hope it will have a small but potentially meaningful impact in regards to reducing how quickly bags sell out. It’s not like the newsletter is some secret thing and we’re of course encouraging folks to sign up, but despite that, we do think it will could make a difference. Or, at least we hope it will!
In addition to the first 24 hour access idea, we’re ready to shift allocated pre-order inventory (example: reduce quantities on less popular bags and increase quantities on more popular bags) and, if the first pre-order date (example: “Ships mid-April”) sells out we’ll immediately offer a second pre-order with a farther-out date so folks can at least place orders if they’d like. The one exception to this is if we sell out of colors or fabrics and can’t increase pre-orderable inventory because of that. For the February debut, we’ve decided to allocate the majority of the limited edition 200d Halcyon colors to the Design Lab Packing Cube Shoulder Bag and the Side Effect in order to do what we can to prevent them from selling out too quickly.
Questions? Feel free to ask!
Also coveting an Iberian Synapse or Copilot
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