
Then again I recall that trends start for all kinds of reasons and if a rumor started among people of very bad judgment that "to carry Tom Bihn" was cool/in/hip/what those-in-the-know are doing, then I suspect there would be massive backorders (good for Tom Bihn in the short term) and suddenly a lot of people carrying it not out of any kind of judgement but rather because of some kind of herd mentality (probably not so good for Tom Bihn in the long run since trends collapse, often quickly and violently.)
Also then again, the times I've been out and about and someone has recognized my Imago (and now my ID) or been carrying a TB bag, they seem to be of uncommonly good judgment or at least very fine people.

And of course not having to wait at baggage claim is just a good thing!
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