Saw this blog post and thought it worth sharing:

They also updated their media guidance with a section on it:

The 'Leave No Trace' organization making it clear that 'shaming' has no place in their philosophy and I think it goes well with how TB and us as a Forum community try to comport ourselves... meaningful conversations that sometimes aren't super comfortable - but don't cross the line into shaming, bullying, etc.

Like this quote: "spread awareness ... by engaging in respectful and meaningful conversations on social media about stewardship of the outdoors"